This Privacy Policy explains how Aurora (“Aurora”, “the App”, “we”, “us”, or “our”) collects, uses, stores, and protects information when you visit our website, purchase Aurora, contact support, or use the App.
By using Aurora, purchasing a license, or interacting with our website or support channels, you agree to the practices described in this Privacy Policy.
1. Overview
Aurora is a macOS application for photographers designed to help with RAW file importing, organization, and photo statistics/analytics based on metadata available in your files.
Aurora is designed to process your photo files and RAW metadata locally on your device.
At this stage, Aurora does not intentionally upload your RAW files, photos, EXIF metadata, folder contents, or shoot statistics to external servers for processing.
Payments are processed through Stripe. We do not directly store your full payment card details.
2. Who We Are
Aurora is responsible for the processing of personal data described in this Privacy Policy, except where a third-party service, such as Stripe, acts as an independent controller or processor under its own terms and privacy policy.
For privacy-related questions, please contact:
Email: hello@getaurora.pro
Website: www.getaurora.pro
3. Information We May Collect
Depending on how you interact with Aurora, we may collect the following types of information.
3.1 Purchase and Account Information
When you purchase Aurora, we may receive or store information related to your order, such as:
- your name, if provided;
- email address;
- purchase date;
- product purchased;
- license key or access status;
- payment status;
- country or region, if provided by the payment processor;
- billing-related details needed for invoices, taxes, accounting, or legal compliance.
Payments are processed by Stripe. Stripe may collect and process payment and transaction information, including payment method details, billing information, transaction amount, date of purchase, and information about the product purchased.
We do not directly store your full credit card or debit card number.
3.2 License and Activation Information
Aurora may use license keys or another purchase verification method.
Depending on the current licensing system, we may process:
- your license key;
- email address linked to the license;
- activation status;
- purchase reference;
- license type;
- support or refund status.
If Aurora introduces online license activation or validation in the future, this Privacy Policy will be updated to explain what information is collected and why.
3.3 Support and Communication Information
If you contact support, report a bug, request a refund, or send feedback, we may collect:
- your name or display name, if provided;
- email address;
- message content;
- screenshots, logs, crash reports, or files you choose to send;
- purchase or license details needed to help with your request;
- technical information you voluntarily provide, such as macOS version, Mac model, storage type, card reader, file format, or workflow details.
Please avoid sending sensitive files or personal information unless it is necessary for support.
3.4 Website Information
If Aurora has a website, we may collect limited technical information when you visit it, such as:
- IP address;
- browser type;
- device type;
- operating system;
- pages visited;
- approximate location based on IP address;
- referral source;
- cookies or similar technologies, if used.
This information may be collected through hosting providers, analytics tools, security tools, or other website services.
If cookies or analytics are used, this should be explained in a cookie notice or cookie policy where required.
3.5 App Usage Data
Aurora is designed to work locally on your device.
At this stage, Aurora does not intentionally collect or transmit your RAW files, photo metadata, folder contents, shoot statistics, or app usage data to external servers.
If analytics, crash reporting, update checks, online activation, cloud sync, or other online features are added in the future, this Privacy Policy will be updated before or at the time those features are introduced.
4. Photo Files, RAWs, and Metadata
Aurora may read information from your photo files and RAW files in order to provide features such as importing, organization, statistics, and analytics.
This may include metadata such as:
- camera model;
- lens model;
- focal length;
- ISO;
- shutter speed;
- aperture;
- capture date and time;
- file type;
- file size;
- folder or file path;
- other metadata available in the file.
This information is processed locally on your Mac for the purpose of providing Aurora’s features.
Aurora does not intentionally upload your RAW files, photos, EXIF metadata, or generated shoot statistics to external servers.
You remain responsible for your own files, backups, storage devices, and workflow.
5. How We Use Information
We may use personal data for the following purposes:
- to process purchases and provide access to Aurora;
- to generate, deliver, and manage license keys;
- to provide customer support;
- to respond to bug reports, feedback, refund requests, and inquiries;
- to improve Aurora, fix issues, and develop new features;
- to send important service-related messages, such as purchase confirmations, license information, support replies, or important product updates;
- to maintain records for accounting, tax, legal, and compliance purposes;
- to prevent fraud, misuse, unauthorized access, or license abuse;
- to comply with legal obligations.
We do not sell your personal data.
6. Legal Bases for Processing
Where applicable under the General Data Protection Regulation (GDPR), we rely on the following legal bases:
6.1 Contract
We process certain information because it is necessary to provide Aurora to you, including processing purchases, delivering license keys, providing access, and offering support.
6.2 Legal Obligation
We may process and retain certain information to comply with tax, accounting, invoicing, consumer protection, or other legal obligations.
6.3 Legitimate Interests
We may process information where necessary for legitimate interests, such as preventing fraud, improving Aurora, responding to support requests, securing our website, and maintaining basic business records.
6.4 Consent
Where required, we may ask for your consent before using certain optional features, cookies, analytics, marketing communications, or data processing activities.
You may withdraw consent where applicable.
7. Sharing of Information
We may share limited information with third-party service providers only when necessary to operate Aurora, process payments, provide support, host the website, deliver emails, manage licenses, or comply with legal obligations.
These services may include:
- Stripe, for payment processing;
- hosting providers, for website hosting;
- email providers, for support and transactional emails;
- analytics or security tools, if used;
- license management or update delivery tools, if used in the future;
- professional advisers, such as accountants or legal advisers, where necessary;
- public authorities, if legally required.
Third-party services process information according to their own terms, privacy policies, and data protection obligations.
8. Stripe Payments
Purchases are processed through Stripe.
When you make a payment, Stripe may collect and process personal and transaction data needed to complete the purchase, prevent fraud, comply with financial regulations, and provide payment services.
This may include your name, email address, billing details, payment method information, transaction amount, transaction date, and product purchase details.
We do not directly store your full card details.
You should review Stripe’s own privacy policy for more information about how Stripe handles your data.
9. International Transfers
Some third-party service providers may process data outside your country or outside the European Economic Area.
Where required, appropriate safeguards may be used, such as standard contractual clauses or other legally recognized transfer mechanisms.
10. Data Retention
We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.
This may include:
- purchase and invoice records retained for accounting, tax, and legal purposes;
- license records retained while your license remains active or as needed to verify access;
- support messages retained for as long as needed to resolve your request and maintain support history;
- technical logs retained for a limited period where necessary for security, troubleshooting, or fraud prevention.
When data is no longer needed, we will delete it, anonymize it, or securely retain it only where required by law.
11. Security
We take reasonable measures to protect personal data from unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.
You are responsible for keeping your license key, device, files, backups, and account access secure.
12. Your Rights
Depending on your location and applicable law, you may have rights over your personal data, including the right to:
- access the personal data we hold about you;
- request correction of inaccurate data;
- request deletion of your data;
- request restriction of processing;
- object to certain types of processing;
- request data portability;
- withdraw consent where processing is based on consent;
- lodge a complaint with a data protection authority.
If you are located in Portugal, you may contact the Comissão Nacional de Proteção de Dados (CNPD), the Portuguese data protection authority.
To exercise your rights, please contact us using the details listed in this Privacy Policy.
We may need to verify your identity before responding to certain requests.
13. Children’s Privacy
Aurora is not intended for children.
We do not knowingly collect personal data from children. If you believe a child has provided personal data, please contact us so we can take appropriate action.
14. Marketing Communications
We may send product-related or service-related emails, such as purchase confirmations, license information, support replies, important updates, or security notices.
We will only send marketing emails where permitted by law or with your consent where required.
You can unsubscribe from marketing emails at any time if such emails are offered.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
If changes are significant, we will try to make them reasonably clear through the Aurora website, app update notes, email, or another appropriate channel.
The “Last updated” date at the top of this page shows when this Privacy Policy was last revised.
16. Contact
For privacy questions, data requests, support, or legal inquiries, please contact:
Email: hello@getaurora.pro
Website: www.getaurora.pro